Signal
By Reframe
Confidential product walkthrough
Prepared by Reframe
The intelligence engine behind modern media investment
Every brief becomes a plan.
Audience, creators, channels and proven lift.
Signal reads an RFP and returns the strategy, the creators, the channel mix and the measurement design. One partner. One outcome view. What follows is a sample plan for a wireless brand activating the Hispanic Heritage moment.
RFP in
Signal analysis
Strategic recommendation
Activation plan
Measurement
Signal scores this brief
94
Signal
Relevance
88
Signal
Opportunity
81
Signal
Confidence
Every recommendation carries a relevance, opportunity and confidence score.
Sample plan Nova Mobile · Hispanic Heritage Moment 2026
Click to walk the product
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Brief Intake
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Step one

Signal reads the brief

An RFP comes in. Signal structures it, reads the live market around it, and assembles the plan the brand will see.
94
Relevance
88
Opportunity
81
Confidence
RFP received
Parsed
Brand
Nova Mobile  Wireless
Objective
Awareness and consideration among Hispanic household decision makers
Audience as briefed
Women 25–54 · Hispanic households · HHI $50k+
Markets
US national, weighting top Hispanic DMAs
Flight
Aug 25 – Oct 15, 2026
Budget
$2.5M working media
Primary KPIs
ReachBrand liftSite traffic
Signal is reading four streams
Live
Creator momentum
Who is rising, where attention concentrates
Read
Cultural conversations
Moments gaining heat across social, search, events
Read
Audience movement
Where the audience forms and what it is near
Read
Commerce intent
Where buying signal is shifting in real time
Read
Streams are read continuously, not at upfront. Recommendations refresh as the moment moves.
Signal will produce
Output
Proprietary audience segments  Named, sized, ownable
Creator recommendations  Ranked with breakout signal
Cultural moment plan  Strength, runway and fit
Strategic opportunity report  One page for the brand
Outcome forecast  Reach, lift and ROAS before spend
From brief to activation in one pass. Reframe controls the output and the data behind it.
‹Reframe · Signal 02 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Strategic Opportunity
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Executive view

Strategic opportunity report

The one page a brand sees first. What is happening, why it matters, what to do, and what they gain.
94
Relevance
88
Opportunity
81
Confidence
Lead momentRecommendation · Activate
Women’s Soccer x Hispanic Family Fandom
Four streams are converging on one moment. Conversation is accelerating, brand competition is still low, and the creator supply to ride it already exists in network.
Liga MX playoffsHispanic Heritage MonthLow saturation
92
Moment strength
90d
Runway left
49
Creator matches
The plan in one screen
Strategic opportunity report
1
What is happening
Hispanic women’s soccer fandom is spiking. Conversation is up 57% and crossing into family and music culture.
2
Why it matters
Nova’s briefed audience lives inside this moment. Competitors sit on Pride and NFL, leaving it open.
3
What to do
Lead with a swarm of breakout creators, anchor on CTV and audio, pulse spend into the Liga MX window.
4
What you gain
8 to 10M reach, a 3 to 5 point lift and a 2.0 to 3.0x ROAS, with a 12 market holdout to prove it.
Budget shape
Channel mix
$2.5MWORKING
CTV
$1.0M
Creator
$625K
Social
$500K
Audio
$375K
Plan snapshot
At a glance
Lead segmentModern Latina Decision Makers
Reachable in network3.8M
Recommended campaignSwarm led
Breakout creators flagged12
Incrementality12 DMA geo holdout
‹Reframe · Signal 03 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Audience Strategy
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Audience strategy

Audiences worth naming and owning

Signal turns a broad brief into ranked, sized, ownable segments, then shows where they live and what they are adjacent to.
95
Relevance
90
Opportunity
82
Confidence
Ranked audience clusters
Prioritized
1
Modern Latina Household Decision MakersLead
2.1M
Reachable
REL 96OPP 91CONF 84
2
Soccer-Connected Families
1.1M
Reachable
REL 90OPP 86CONF 78
3
Beauty and Self-Care Enthusiasts
1.4M
Reachable
REL 88OPP 82CONF 80
4
Bicultural Gen Z Daughters
0.9M
Reachable
REL 84OPP 80CONF 74
Audience universe
Sizing
3.8MREACHABLE
Total universe12.5M
Reachable in network3.8M
Lead segment2.1M
Geo concentration
Top DMAs
Los Angeles
24%
Houston
18%
Miami
16%
Chicago
12%
Dallas
10%
Proprietary segment
Modern Latina Household Decision Makers
2.1M
Reachable
+18%
Vs gen market
Activation
CTVSocialCreator
Expansion opportunities
Discovered
Bilingual Gen Z DaughtersFamily Purchase Influencers
High overlap segments worth adding to the buy.
Affinities and communities
Context
SoccerTravelWellnessFamily entertainment
Soccer cultureLatin music cultureFamily entertainment
‹Reframe · Signal 04 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Cultural Moments
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Cultural strategy

The moments to own and when to move

Signal scores each moment by strength, runway and saturation, and flags the lanes competitors have left open.
93
Relevance
89
Opportunity
80
Confidence
Lead
92
Women’s Soccer Surge
Strength score
Runway90 days
StatusLead
Brand fitHigh
SaturationLow
86
Hispanic Heritage Month
Strength score
Runway45 days
StatusActivate now
Brand fitHigh
SaturationRising
81
Liga MX Playoffs
Strength score
Runway30 days
StatusHeavy-up window
Brand fitHigh
SaturationMedium
Emerging and seasonal trends
Momentum and timing
Women’s soccer conversation
+57%Accelerating
Regional Mexican music
+41%Accelerating
Back-to-school family routines
+22%Peaking
Soccer-connected travel
+19%Emerging
Pride participation
FlatSaturated
Where the open lane is
White space
Open white space
Everyone is buying Hispanic Heritage Month. Almost no brand is in Liga MX fandom, women’s soccer or regional Mexican music.
Trend runway forecast
Women’s soccer conversation is expected to stay elevated for the next four months, covering the full flight and beyond.
‹Reframe · Signal 05 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Strategic Intelligence
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Strategic intelligence

Read the category, then beat it

Signal maps what competitors own, where the open lanes are, and what has historically worked in the category.
92
Relevance
90
Opportunity
83
Confidence
Competitive landscape
Category activity
V
Verizon
Heavy on live sports and the NFL
T
T-Mobile
Concentrated in music and festivals
A
AT&T
Leaning into creator-led social
N
Nova open lane
Liga MX, women’s soccer and regional Mexican music are uncontested
Brand-culture fit
Nova Mobile
Family
92
Soccer
88
Community
84
Music
71
Streetwear
28
White space and gaps
Uncontested
White space
Liga MX fandomWomen’s soccerRegional Mexican music
Audience gap competitors ignore
Bicultural Gen Z Hispanic professionals
Historical patterns
Proof from past
2.1x
Creator vs display
Creator content outperformed display across 15 prior telecom campaigns
+34%
Soccer inventory
Soccer environments beat general sports inventory
+68%
Women’s soccer YoY
Conversation up sharply year over year, brand investment still low
Patterns are drawn from prior campaigns in the same category.
‹Reframe · Signal 06 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Recommendations
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Creator strategy

The creators, ranked by affinity

Not a rolodex. Signal scans every platform, matches creators to the audience and the moment, and ranks them with an affinity score.
94
Relevance
88
Opportunity
82
Confidence
Recommended creators, ranked
Top 25 · showing 6
MM
Maria del Mar
@mariadelmar · IG + TikTok · 480K
82%
Match
4.6%
ER
92
CM
Carla Mendez
@futbolymama · TikTok · 220K
80%
Match
5.1%
ER
90
LR
Luna Reyes
@lacasadeluna · Instagram · 310K
78%
Match
4.2%
ER
89
SA
Sofia Alvarez
@sofialvarez · Instagram · 540K
71%
Match
3.8%
ER
86
DC
Diego Cruz
@elbarriobeats · YouTube · 690K
69%
Match
3.4%
ER
84
VR
Valentina RuizRising
@nenasoccer · TikTok · 95K
76%
Match
6.2%
ER
90
Tier mix
National 40 · Mid 40 · Micro 20
25CREATORS
National
40%
Mid-tier
40%
Micro
20%
Why these creators
Rationale
82% average Hispanic audience. Verified against each creator’s follower base
Strong soccer and family affinity. Native to the moment, not bolted on
4.2% average engagement. Above the wireless category benchmark
Prior telecom performance. Several have driven creator campaigns before
‹Reframe · Signal 07 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Breakout & Momentum
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Creator strategy

Breakout and momentum creators

The long-tail unlock. Signal finds creators about to break out, before the market reprices them.
Signal exclusive
90
Relevance
92
Opportunity
79
Confidence
Creators about to break out
Pre-breakout shortlist
VR
Valentina Ruiz
@nenasoccer · 95K followers
+57%
30d
Low
Saturation
91
Momentum
84%
Breakout
RL
Rosa Lima
@cocinaconrosa · 62K followers
+63%
30d
Low
Saturation
88
Momentum
79%
Breakout
AG
Andres Gil
@futbolfreestyle · 54K followers
+58%
30d
Low
Saturation
86
Momentum
76%
Breakout
HP
Hector Polo
@ligamxdaily · 140K followers
+44%
30d
Low
Saturation
85
Momentum
72%
Breakout
MS
Mia Santos
@bichotastyle · 78K followers
+51%
30d
Low
Saturation
83
Momentum
70%
Breakout
CV
Camila Vega
@latinawellness · 71K followers
+49%
30d
Low
Saturation
84
Momentum
71%
Breakout
BD
Bruno Diaz
@futbolnewsdaily · 110K followers
+46%
30d
Low
Saturation
82
Momentum
69%
Breakout
12
Flagged in network
1.4M
Aggregate reach
-38%
Vs market CPM
76%
Avg breakout
Momentum signal inputs
What drives the score
Engagement velocity
92
Follower growth velocity
86
Content category expansion
78
Cross-platform momentum
74
Low brand competition
95
A live momentum read, not a follower count. It decays as a creator peaks.
Aggregate breakout probability76%
Why now
Get the creator before the market reprices them.
These creators are rising fast with low brand competition. Contract them now and the same audience costs a fraction of what it will in 60 days.
‹Reframe · Signal 08 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Campaign & Budget
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Creator strategy

Campaign type and budget allocation

The bridge from strategy to an executable buy. Signal recommends the campaign type and splits budget by tier against a predicted outcome.
Signal exclusive
93
Relevance
91
Opportunity
84
Confidence
Recommended campaign type
6 types evaluated
Swarm
Many breakout creators aggregated to one reach
Recommended
Standard
Anchor creators for credibility and scale
Anchor
Performance
Commission on tracked conversions
Consider
Seeding
Product to creators for organic posts
Consider
Ambassador
Always-on partners over the flight
Hold
Event
Creators around live and IRL moments
Pulse
Budget allocation by tier
$625K creator budget
National40% · $250K
Reach driver, about 4.5M unique reach
Mid-tier40% · $250K
Engagement and conversion, 2.1% ER
Micro / Swarm20% · $125K
12x conversion long-tail, captures breakout creators
Predicted blended ROAS2.4x
‹Reframe · Signal 09 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Rate Benchmarks
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Creator strategy

Rate and deal benchmarks

Signal sets expected rate bands and deal structures per tier, so the media plan math is grounded before a single creator is contacted.
Signal exclusive
91
Relevance
86
Opportunity
80
Confidence
Rate bands by tier
Expected market rates
National$18K – $35K
Flat + usageConfidence Medium
Mid-tier$4K – $9K
Flat + performanceConfidence Med-High
Micro$600 – $1,800
Flat or commissionConfidence High
Recommended deal structures
Per tier
Flat + usage
Upfront fee plus paid usage rights, best for national anchors
Flat + performance
Base fee with a bonus tied to tracked outcomes
Commission / quick-match
Pay on result, single-click for micro creators under $1K
How the math de-risks
Benchmark
$11–$16
Blended creator CPM
-12%
Vs open market
Rates sharpen with every deal. Bands start from category benchmarks and tighten as negotiations run on the platform.
‹Reframe · Signal 10 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Content & Creative
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Content and creative

The content brief, written for you

Signal recommends themes, formats and tone by platform, then hands creation to the creators inside brand and FTC guardrails.
90
Relevance
84
Opportunity
82
Confidence
Themes and pillars
What to make
Family Moments
Everyday wins shared across generations
Cultural Pride
Celebrating heritage without cliche
Everyday Wins
Small upgrades that make family life easier
Content pillars
EducationInspirationEntertainment
Formats and cadence
By platform
TikTokPOV and creator integration
InstagramCarousel storytelling
IG StoryShort-form vertical video
YouTube60 second creator integration
Cadence3 creator posts per week
Storytelling territory. Celebrating everyday cultural pride.
Creative direction
How it should feel
Messaging
Product featuresFamily valueNetwork reliability
Tone
AuthenticCommunity-drivenOptimistic
Call to action
Buy nowLearn more
Creators own the content. Signal sets the brief and guardrails, then moderates every post inside FTC and brand rules.
‹Reframe · Signal 11 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Channel & Distribution
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Channel and distribution

Where the budget should run

Signal allocates spend across CTV, creator, social and audio, then recommends the inventory, publishers and environments to buy.
92
Relevance
87
Opportunity
81
Confidence
Channel mix recommendation
Dollar allocation
$2.5MWORKING
CTV
$1.0M
Creator
$625K
Social
$500K
Audio
$375K
This mix vs an even split+18% engagement efficiency
Why this shape
CTV anchors efficient reach across Hispanic households
Creator and social carry the cultural message
Audio extends frequency in the Liga MX window
Distribution detail
Where to run
Inventory
Premium Hispanic publishersSports inventory
Publishers
TelemundoRedditBuzzFeed
Contextual categories
SoccerFamilyTravel
Audience networks
Hispanic lifestyleSports fansFamily and parenting
Environment recommendations
Genres and contexts
CTV genres
SportsReality TVFamily
YouTube genres
SportsRealityFamily
Audio environments
Latin musicSports podcasts
Signal plans across the full media surface, not just social.
High-impact formats
CTV takeoverFirst-position audioHomepage masthead
‹Reframe · Signal 12 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Amplification
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Content and media

Amplification and paid boost

Signal predicts which creator content will perform when amplified, then boosts it across platforms at a chosen level of autonomy.
Signal exclusive
89
Relevance
85
Opportunity
79
Confidence
Boost candidates
Predicted by Signal
CM
Carla Mendez
Soccer POV reel
TikTok Spark Ads
+2.8x
Pred. lift
Aggressive
VR
Valentina Ruiz
Breakout match clip
TikTok Spark Ads
+2.6x
Pred. lift
Default
MM
Maria del Mar
Family moment reel
Meta Partnership Ads
+2.3x
Pred. lift
Default
LR
Luna Reyes
Home and family carousel
Meta Partnership Ads
+2.1x
Pred. lift
Default
DC
Diego Cruz
Latin music integration
YouTube Boost
+1.9x
Pred. lift
Default
5 of 18
Posts flagged to boost
+2.4x
Blended predicted lift
Real time
Reallocation
Autonomy framework
How much Signal decides
Conservative
Only boost proven content, brand approves every spend
DefaultSelected
Boost content above a lift threshold, brand sets a ceiling
Aggressive
Signal reallocates paid spend in real time toward winners
Boosting runs as dark posts or Spark Ads. The creator stays the face, the audience stays Nova’s.
Predicted incremental reach+1.8M
‹Reframe · Signal 13 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Flighting & IRL
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Flighting and IRL

When to spend and where to show up

Signal times the buy to the moment, heavy-ups into the windows that matter, and surrounds the audience offline.
90
Relevance
86
Opportunity
80
Confidence
Flight plan
Aug 25 - Oct 15
Launch · 2 weeks pre HHM Hispanic Heritage Month Liga MX playoffs
Aug 25
Sep 1
Sep 8
Sep 15
Sep 22
Sep 29
Oct 6
Oct 13
Flighting strategy
Timing and heavy-ups
+40%Heavy-up in launch week to seed the moment
+50%Seasonal weighting across September for Heritage Month
+50%Moment heavy-up during Liga MX playoffs
PulseSustained base between heavy-ups to hold attention
IRL and event opportunities
Offline activation
Local soccer tournaments
Surround grassroots matches in top DMAs
Latin music festivals
Activate around regional Mexican music moments
Women’s soccer partnerships
Tie to the rising fandom while it is open
Hispanic family events
Community activations in LA, Houston and Miami
‹Reframe · Signal 14 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Outcome Forecast
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Outcome forecasting

What the brand will get, before spend

Signal forecasts reach, engagement, traffic, lift and ROAS at brief time, and splits value into exposure and conversion.
91
Relevance
88
Opportunity
81
Confidence
Forecast curve
Cumulative reach build
Aug 25Sep 1Sep 8Sep 15Sep 22Sep 29Oct 6Oct 13
— Projected cumulative reachShaded band shows the predicted range
Predicted outcomes
Before spend
Reach8–10 M
Unique reach across the plan
Engagement2.5 %
Average engagement rate
Traffic40–50 K
Site visits
Brand lift+3–5 pt
Awareness lift
ROAS2.0–3.0 x
Retention-adjusted on 12-month CLTV
Dual value breakdown
Exposure plus conversion
62%
Exposure value
38%
Conversion value
Predicted before a dollar is spent. Signal splits value into exposure and conversion so the brand sees the full return, not just last click.
‹Reframe · Signal 15 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Measurement & KPIs
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Measurement

Attribution built for outcomes

Signal recommends the KPIs, then proves them. Attributed revenue across eight channels, incremental lift versus general market, ready for your MMM.
Signal exclusive
93
Relevance
90
Opportunity
84
Confidence
Attribution channels
Attributed revenue
We report attributed revenue, not engagement. One number, reconciled across eight channels.
Platform-Native
34%
Creator Code
24%
Attributed URL
17%
Foot Traffic
9%
MCP Pass-through
7%
Live Commerce
4%
Newsletter
3%
Vanity URL
2%
MCP Pass-through and Live Commerce capture sales made inside AI shopping agents. The channels no one else can see.
8
Channels
Real time
Reconciled
MMM
Ready
We report attributed revenue and ROAS. Not impressions, not engagement. This is the number a CMO signs off on.
KPI framework
Recommended KPIs
Business outcomes
ReachBrand LiftSite Traffic
Media quality
CTRVCRViewabilityBrand Safety
Brand impact
Ad RecallPurchase Intent
KPIs are chosen from the objective, predicted before spend, then measured after. Structured to match how agency and brand teams already report.
Closed-loop measurement
Predict, measure, prove
1
Predict before spend
Reach, lift and ROAS forecast at brief time
2
Measure after launch
Attributed revenue across eight channels, in real time
3
Prove incremental
Lift versus a general-market holdout, not just correlation
From content to cash register.
MMM-ready outputs feed your measurement and attribution stack. One page in. One number out.
‹Reframe · Signal 16 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Incrementality
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Measurement

Incrementality test design

Signal designs a geo-holdout at brief time, with the statistical power to turn estimated lift into proven, causal lift.
Signal exclusive
93
Relevance
89
Opportunity
82
Confidence
Geo-holdout test design
Designed at brief time
90%
Statistical power
3pt
Min detectable effect
24
Markets
Week 8
Read out
Exposed markets · 12
Los AngelesHoustonChicagoPhoenixSan AntonioDallas
Holdout markets · 12
MiamiDenverSacramentoFresnoAlbuquerqueEl Paso
Matched markets are held out of the buy. The gap between exposed and holdout is the causal lift Signal proves.
Projected conversion index, exposed vs holdout
W1W3W5W7W8
ExposedHoldoutGap = incremental lift
The measurement triangle
MMM + MTA + Incrementality
MMM+MTA+Incrementality
Signal completes the measurement triangle. The causal-lift layer no creator platform offers.
Estimated vs proven
Causal lift
+3–5pt
Estimated lift
Proven lift
Causal, geo-validated
Estimated lift becomes proven lift. That is what a CMO signs off on.
What Signal reports back
The readout
Causal lift by market and by creative
Cost per incremental action
A clear read on what to scale next
The brief said prove it. Signal answers with a number a CMO can take to the board.
‹Reframe · Signal 17 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  AI Visibility
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
AI visibility

Visibility inside the answer

As discovery moves inside AI agents, being in the answer becomes a brand question. Signal scores it and prioritizes how to win it.
Signal exclusive
90
Relevance
87
Opportunity
79
Confidence
Authority index
Are you visible
62AUTHORITY INDEX
Creator Authority Index
Per vertical, per platform. The validation layer AI commerce amplifies.
ChatGPTGeminiPerplexityClaudeCopilotAI ModeGrok
Authority by vertical
Soccer
71
Family
64
Tech and devices
48
Share of voice in AI answers
Vs competitors
Verizon
34%
T-Mobile
28%
AT&T
20%
Nova Mobile
18%
Share of brand mentions when the audience asks AI which carrier to choose. Nova is fourth, with room to move.
Creator-driven mentions
41%
Of Nova's mentions in AI answers, the share that traces to creator content. Only Signal ties AI visibility to specific creators.
21%
Perplexity
17%
Gemini
16%
ChatGPT
Prioritized actions
Improve visibility
1
Build creator authority in soccer and family
Creator citations are what answer engines surface
2
Seed structured product attributes
Make the catalog readable to AI shopping agents
3
Own regional Mexican music coverage
An uncontested topic competitors are ignoring
4
Track mention share weekly
Monitored daily across all seven engines
A new category of brand visibility. Scored, tracked and improvable, before AI commerce makes it the only shelf that matters.
‹Reframe · Signal 18 / 19
Signalby Reframe
Brief
Brief Intake
Strategy
Strategic Opportunity
Audience Strategy
Cultural Moments
Strategic Intelligence
Creators
Recommendations
Breakout & Momentum
Campaign & Budget
Rate Benchmarks
Content & Media
Content & Creative
Channel & Distribution
Amplification
Flighting & IRL
Measurement
Outcome Forecast
Measurement & KPIs
Incrementality
AI Visibility
Activation
Activation Plan
Active brief
Hispanic Heritage Moment
BrandNova Mobile
Budget$2.5M
FlightAug 25 - Oct 15
Powered by Sigmaa
Reframe  /  Signal  /  Activation Plan
NNova MobileSample
8–10M
Predicted reach
2.0–3.0x
Predicted ROAS
12
DMA holdout
Activation plan

One partner. One outcome view.

The brief becomes a plan, the plan becomes an activation, and the activation comes back as a measured result.
94
Relevance
90
Opportunity
83
Confidence
One partner. One outcome view.
Signal fit activation across media, creators and cultural IP, approved in a single decision.
When
Lead on the women’s soccer moment, heavy-up in the Liga MX window
Where
CTV and audio anchor, creator and social drive
Who
Modern Latina decision makers and 49 matched creators
What to expect
8–10M reach, +3–5pt lift, proven by a 12 market holdout
What Signal activates
Every layer of culture
Media
CTV, streaming audio, social and high impact
Creators
Ranked, breakout-aware, turnkey content
Cultural IP
Sports, music and festival moments
Intelligence
Proprietary audiences and proven lift
The Signal product family
One engine, many products
Signal MediaInventory and channel activation
Signal CreatorsCreator matching and management
Signal Culture IPMoments and partnerships
Signal IntelligenceAudiences and strategy
Signal LiftMeasurement and proven outcomes
Measurement readout
Aligned to outcomes
Pre-launch
KPIs aligned to forecast
Readout
One page, what to do next
From brief to proven lift, with one partner.
Reframe controls the output and the data behind it. The brand gets a plan, an activation and a result.
‹Reframe · Signal 19 / 19
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